Which User Insights Matter Most in Data-Driven Design Processes?

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User insights guide better choices in data driven design. The most helpful insights come from real user actions, not guesses. This includes how users move through pages, where they stop, and what they click. Feedback from surveys and reviews also helps teams understand user needs and pain points. Testing results show what works and what does not. When designers focus on clear behavior patterns and honest feedback, they can build products that feel natural, useful, and easy for people to use every day.

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