Home Business Magazine and HBM ONLINE, established in 1994 and 1996 respectively, have been the long-established industry leaders. They offer you the best mediums to reach the home-based business market. Home Business Magazine and HBM ONLINE, have been the industry leaders since 1994. They offer you the best mediums to reach the home-based business market. Home Business Magazine is your “one-stop-shop” for Print, Digital and Internet/Online Advertising.