The BBA (Hons.) course at SRM University AP is an undergraduate programme that gives students a comprehensive understanding of business and management. The curriculum introduces students to key areas including marketing, finance, accounting, human resource management, entrepreneurship, operations, business analytics, and strategic management. Through practical projects, case studies, presentations, and experiential learning, students develop leadership, communication, analytical, and decision-making skills. The programme helps students understand real-world business challenges and emerging management practices. Graduates can explore career opportunities in corporate organisations, banking and finance, marketing, consulting, entrepreneurship, and business development, while also pursuing higher education such as an MBA.